Job Specification

  1. Number of Vacancies: 1
  2. Expiry Date: 2018-02-07
  3. Job Type: Full Time
  1. Experience: 9 to 12 years
  2. Functional Area:
  3. Job Code: JB1051183

Job Description

    • Build & establish Credit Cards Acquiring Business. 
    • Responsible for the credit cards Related Projects taken up and pursued by the bank
    • Develop and implement a credit card Acquiring business strategy to meet Net profit goal
    • Responsible for developing Marketing strategy, product value propositions, pricing & positioning for the range of Credit Card products (specifically IPG & POS) in collaboration with Cards / Retail Head. Work with Advertising and PR agencies to ensure visibility and positioning of Brand & products.
    • Responsible for product design, packaging, communication, promotions and customer insights. 
    • Spearhead Co-brand & affinity programs to enhance market share. 
    • Responsible for Activation, Usage & retention programs. Develop & implement programs for increasing card spends & improving the % of revolvers.
    • Increase penetration of sub products and cross sell products with a view to enhancing profitability.
    • Develop Consumer Product Program with Retail Head covering all aspects of the credit cycle- Product Program, credit acquisition, a/c maintenance, Portfolio Management & MIS, Collections & write off.
    • Work closely with direct banking unit to ensure customer satisfaction & timely resolution of customer complaints.
    • Responsible for sales from all channels including DSA, Branches, etc
    • Interface with Visa & MasterCard to ensure compliance, remain conversant with emerging trends and to leverage relationship to the Bank’s advantage.
    • Work closely with Operations, Technology in providing a seamless card product through third party vendor.
    Skills and Qualifications:
    • Should have minimum 9-12 years of banking experience with minimum 6 years in Credit Cards Business. 
    • Should have relevant exposure to Credit Cards Products (Issuing, Acquiring, marketing & product development). 
    • Sales exposure is advantageous.